The AI Visibility Prompt Playbook

Ask ChatGPT, Claude and Perplexity what your buyers ask. Then count.

Forty-eight real prompts from four published Revenue Experts studies, the twelve question shapes behind them, the rules that keep a test fair, and the phrases that spoil one. Copy, fill in your category, run, record. Everything on this page is free and nothing you do here is stored or sent.

12question shapes
48prompts, word for word
4published studies
4role tracks
Block 1 · The question, not the prompt

Four things every buyer question carries

A buyer does not type a prompt. They type a question in their own words, about their own size of business, with no brand in it. Every question in this playbook is built from the same four parts.

C

Category

The thing being bought, in the buyer's words, not the industry's. "POS system", not "unified commerce platform".

best EAS systems for…
S

Size and type

Who is asking: how many stores, technicians, employees. Assistants answer differently for 3 stores and 300.

…a mid-size retail chain…
N

Need or pain

The one thing that matters this time: a must-have feature, a problem, a comparison, a cost.

…trying to cut shrink…
0

Zero brands

No company, product or competitor name. The moment you add one, you are no longer measuring what buyers see. You are measuring what you asked for.

…across a few hundred stores?
Block 2 · The rules of a fair test

Six rules we keep in every study

These come from the public method behind our studies, RE-METH-AIV-003. Break one and your number stops meaning anything.

1. No brand in the question

Not yours, not a competitor's. A branded question tests recall of a name, not visibility in a buyer's search.

2. No year, no "latest", no "in 2026"

Dates push the assistant toward news pages and away from the pages buyers are actually shown.

3. Web search on, every time

In ChatGPT and Claude, turn web search on before you ask. Perplexity searches by default. Without search you get memory, not the web.

4. Three assistants, same question, same day

ChatGPT, Claude and Perplexity read the web differently. One assistant is an anecdote. Three is a measurement.

5. Save every answer before you read it

Copy the full answer with its links into a document, dated. Answers change. Your record should not.

6. Count "named" and "cited" apart

Named: your company appears in the text. Cited: a page on your own domain is linked as a source. They are different results. In one study, 14 answers used a company's own pages and never named it.

Block 3 · The phrases that spoil a test

Eight things not to type

Each of these gets you an answer you will like and a number you cannot use.

Do not: "Is [your company] a good choice for…"
Instead: the plain shortlist question for your size.
Do not: "Compare [you] with [competitor]."
Instead: compare two approaches or two pricing models, no names.
Do not: "Why is [your company] the best…"
Instead: ask the problem question and see who is cited for the fix.
Do not: "…the latest / best in 2026…"
Instead: leave the date out. Buyers do.
Do not: use your own product name as the category.
Instead: the words a buyer would use before they knew you existed.
Do not: "Read my website and tell me what to fix."
Instead: that is a different check. Run the free LLM Audit Pro scan for it.
Do not: ask once and conclude.
Instead: three assistants, and if you can, ask each one three times on different days.
Do not: stack five questions in one message.
Instead: one question per message, one row per answer.
Block 4 · Twelve question shapes, by role

The prompts, with the shape and four real examples each

Filter by who you are. Open a shape, copy it, fill the brackets in your buyer's words. Under each one are the exact questions from our four published studies, so you can see how the shape sounds in a real category.

Show:
The situation

The first question every buyer asks, and the one that decides whether you are in the room. No feature, no brand, just the category and the size of the business asking.

The question shape, fill the brackets in your buyer's words
What are the best [category] for a [size, e.g. 50-person / 300-store / mid-size] [type of business]?
How it was asked in our studies, word for word
POS systems for independent convenience storesStudy of 6 Sep 2026

what are the best POS systems for a small independent convenience store?

AI governance and audit-trail tools for regulated firmsStudy of 8 Sep 2026

What are the best tools for creating a tamper-evident audit trail of AI use across a regulated bank?

Field service software for trades companiesStudy of 19 Sep 2026

What are the best software platforms for running an HVAC company with 50 field technicians?

Retail EAS and RFID loss preventionStudy of 26 Sep 2026

What are the best EAS systems for a mid-size retail chain trying to cut shrink across a few hundred stores?

What to write down

Which companies are named. Whether yours is one of them. Whose pages are linked as sources.

The situation

Buyers who have been burned once ask for the one feature they cannot live without. If your site never says plainly that you do this, the answer will not say it either.

The question shape, fill the brackets in your buyer's words
Top [category] for a [type of business] that [the one must-have, in the buyer's words]
How it was asked in our studies, word for word
POS systems for independent convenience storesStudy of 6 Sep 2026

top pos systems that handle lottery and tobacco age verification for corner stores

AI governance and audit-trail tools for regulated firmsStudy of 8 Sep 2026

Top AI governance software for insurers that need to log and evidence AI decisions for regulators

Field service software for trades companiesStudy of 19 Sep 2026

Top all-in-one tools for scheduling and dispatching a plumbing crew

Retail EAS and RFID loss preventionStudy of 26 Sep 2026

top tagging and detection vendors for an apparel chain that can run a source tagging program with our suppliers

What to write down

Whether the must-have pulls in different names than the plain shortlist. Whose page explains the feature.

The situation

The buyer does not know your category exists yet. They describe what hurts. The pages cited here are the pages that win the next question too.

The question shape, fill the brackets in your buyer's words
We keep [the problem, in plain words]. How do other [type of business] fix this?
How it was asked in our studies, word for word
POS systems for independent convenience storesStudy of 6 Sep 2026

we keep losing money to shrink and cash mistakes behind the counter how do I fix this

AI governance and audit-trail tools for regulated firmsStudy of 8 Sep 2026

We can't prove to our internal auditors how employees are actually using AI assistants day to day and it's becoming a control gap. How do other regulated firms solve this?

Field service software for trades companiesStudy of 19 Sep 2026

We keep losing track of jobs and double-booking techs. How do other shops fix this?

Retail EAS and RFID loss preventionStudy of 26 Sep 2026

We keep losing high-margin apparel to organized theft even with tags on the product, why does this keep happening at the front door?

What to write down

Which pages are cited for the problem. Whether any of them are yours. What kind of page they are (guide, blog, product page).

The situation

One problem is one data point. Two different pains show whether the assistants reach for the same sources again, or for different ones.

The question shape, fill the brackets in your buyer's words
[A different problem, first person, no product named]. What should we do?
How it was asked in our studies, word for word
POS systems for independent convenience storesStudy of 6 Sep 2026

my register cant keep track of thousands of items and I never know whats in stock what should I do

AI governance and audit-trail tools for regulated firmsStudy of 8 Sep 2026

Staff keep pasting confidential client data into public AI chatbots and we have no record of it. What can a compliance team do to detect and evidence this?

Field service software for trades companiesStudy of 19 Sep 2026

My office staff spends all day taking phone calls and half the leads still slip through. What can we do?

Retail EAS and RFID loss preventionStudy of 26 Sep 2026

Our detachers are getting defeated and thieves are pulling hard tags in the aisle, how do we stop this?

What to write down

Same as the first pain. Compare the two lists of cited pages.

The situation

The buyer has narrowed to two ways of doing it and wants a verdict. Assistants love this question and answer it with confidence. The source they lean on becomes the expert.

The question shape, fill the brackets in your buyer's words
[Approach A] vs [approach B] for a [type of business], which is better?
How it was asked in our studies, word for word
POS systems for independent convenience storesStudy of 6 Sep 2026

cloud pos vs old fashioned cash register for a bodega which is better

AI governance and audit-trail tools for regulated firmsStudy of 8 Sep 2026

Is a dedicated audit-trail tool worth it, or are the logs our AI platform already keeps enough to satisfy an examiner?

Field service software for trades companiesStudy of 19 Sep 2026

All-in-one field service platform vs separate scheduling and invoicing tools, which is better for a mid-size trades company?

Retail EAS and RFID loss preventionStudy of 26 Sep 2026

Acousto-magnetic vs radio frequency EAS tags for a large apparel chain, which is better for detection and cost?

What to write down

Which approach the assistant backs. Whose page it cites for the verdict. Whether your site takes a position at all.

The situation

Pricing questions get answered with numbers, and the numbers come from somebody's page. If it is not yours, the buyer arrives with someone else's arithmetic.

The question shape, fill the brackets in your buyer's words
[Pricing model A] vs [pricing model B], which costs less for a [type and size of business]?
How it was asked in our studies, word for word
POS systems for independent convenience storesStudy of 6 Sep 2026

flat monthly pos fee vs paying a percentage on every card swipe which costs less for a small store

AI governance and audit-trail tools for regulated firmsStudy of 8 Sep 2026

For an AI governance and audit-trail tool at a mid-sized bank, which pricing model makes more sense: a flat annual license per seat, or usage-based pricing tied to the number of AI systems logged or interaction volume? We need to evidence AI use under OSFI E-23 and the EU AI Act without runaway costs as employee AI usage grows.

Field service software for trades companiesStudy of 19 Sep 2026

Flat monthly software fee vs paying per technician seat, which pricing model saves money as I add techs?

Retail EAS and RFID loss preventionStudy of 26 Sep 2026

Buy EAS hardware outright vs lease or subscription across 300 stores, which pencils out better?

What to write down

Whose pricing page or blog is cited. Whether the assistant quotes a figure, and from where.

The situation

The structural choice the buyer fears getting wrong: one provider for everything, or keep it open. The answer sets the frame for the whole evaluation.

The question shape, fill the brackets in your buyer's words
Some [category] make you use their own [locked element], others let you keep your own. For an established [type of business], is locked-in or open better?
How it was asked in our studies, word for word
POS systems for independent convenience storesStudy of 6 Sep 2026

is a pos system locked to one credit card processor better or worse than one that lets me choose

AI governance and audit-trail tools for regulated firmsStudy of 8 Sep 2026

Comparing deploying an AI governance record inside our own infrastructure versus a vendor cloud, which do auditors and privacy regulators prefer for confidential data?

Field service software for trades companiesStudy of 19 Sep 2026

Some field service platforms make you use their own payment processing and financing, others let you keep your own. For an established plumbing company, is it better to go with a locked-in all-in-one or keep things open?

Retail EAS and RFID loss preventionStudy of 26 Sep 2026

should we get tags, pedestals and detachers all from one provider or keep it mixed so we're not stuck with one system's tags and detacher keys

What to write down

Which way the assistant leans. Which vendors it names as examples of each side.

The situation

The owner's real question: is this worth it, and what does it actually cost. The answer that includes a cost breakdown gets trusted.

The question shape, fill the brackets in your buyer's words
Should a [size] [type of business] buy [category] at all or stick with [the current way], and what would it really cost including [the hidden costs]?
How it was asked in our studies, word for word
POS systems for independent convenience storesStudy of 6 Sep 2026

is it worth paying for a convenience store pos system or should I just keep my cash register total cost breakdown

AI governance and audit-trail tools for regulated firmsStudy of 8 Sep 2026

Does a mid-sized regulated insurer actually need to pay for a dedicated AI governance and audit-trail tool to satisfy model risk and record-keeping expectations, or can we handle it in-house? If we do buy, how does the total cost typically break down across licences, integration with our existing AI tools, hosting or deployment in our own infrastructure, and ongoing maintenance?

Field service software for trades companiesStudy of 19 Sep 2026

Should a 40-technician electrical company buy field service software at all or stick with spreadsheets, and what would it really cost including per-seat fees and setup?

Retail EAS and RFID loss preventionStudy of 26 Sep 2026

is a full EAS rollout even worth it for us, what does it cost per store including pedestals, tags per unit, detachers, install and maintenance

What to write down

Whether your company appears in a cost context. Whose page supplies the cost breakdown.

The situation

A category-specific mechanism the buyer needs explained. This is where a well-written explainer page earns citations for years.

The question shape, fill the brackets in your buyer's words
How does [the requirement] work in [category], and what does it add to the cost?
How it was asked in our studies, word for word
POS systems for independent convenience storesStudy of 6 Sep 2026

how does ebt snap acceptance work on a store pos system and what does it cost

AI governance and audit-trail tools for regulated firmsStudy of 8 Sep 2026

How is a tamper-evident, independently verifiable record of AI interactions actually produced for audit purposes, what role do hashing, digital signing and trusted timestamping each play, and what does it typically cost to put that kind of evidentiary logging in place?

Field service software for trades companiesStudy of 19 Sep 2026

How do recurring service agreements and memberships work in field service software, and what do they add to the monthly cost?

Retail EAS and RFID loss preventionStudy of 26 Sep 2026

Can the same RFID tag be used for both inventory accuracy and loss prevention, how does that work and what does it add to the cost per tag?

What to write down

Which explainer pages are cited. Whether yours exists, and whether it states the cost element.

The situation

Nobody writes the failure page, so the assistant cites whoever did. Downtime, lost connection, a false alarm on a paying customer: the edge case the buyer secretly worries about.

The question shape, fill the brackets in your buyer's words
What happens to [the critical thing] if [the failure], and how are [type of business] supposed to handle that?
How it was asked in our studies, word for word
POS systems for independent convenience storesStudy of 6 Sep 2026

what happens to a cloud pos system when the internet goes down can I still ring up sales

AI governance and audit-trail tools for regulated firmsStudy of 8 Sep 2026

If an examiner asks for the audit record of an AI interaction that was never captured because the logging system was down or an employee used an AI assistant on a personal device, how should a regulated firm handle that gap under model risk and AI record-keeping expectations, and what does a defensible failure and edge-case logging design look like?

Field service software for trades companiesStudy of 19 Sep 2026

What happens to scheduling, dispatch and customer history if the field service software goes down or a technician loses internet out on a job?

Retail EAS and RFID loss preventionStudy of 26 Sep 2026

what happens when a cashier misses a tag and the pedestal alarms on a paying customer, how are stores supposed to handle that

What to write down

Who answers the failure question. Whether any vendor page addresses it honestly.

The situation

The same shortlist question asked by the person who runs many sites. Different buyer, often different names in the answer.

The question shape, fill the brackets in your buyer's words
As a [senior role] running [several locations or units], which [category] can [the multi-site need]?
How it was asked in our studies, word for word
POS systems for independent convenience storesStudy of 6 Sep 2026

best pos for an owner running three convenience stores who needs reporting across all of them

AI governance and audit-trail tools for regulated firmsStudy of 8 Sep 2026

As a group compliance lead accountable for AI use across several regulated subsidiaries and business lines, I need one consolidated, tamper-evident audit trail of all AI interactions that satisfies OSFI E-23, the EU AI Act logging duties and ISO 42001 across every entity. Which type of AI governance tool can give me a single, independently verifiable record spanning multiple units rather than fragmented logs per subsidiary?

Field service software for trades companiesStudy of 19 Sep 2026

We run five branches in different cities and each one schedules its own crew. What software best handles dispatch and reporting across multiple locations?

Retail EAS and RFID loss preventionStudy of 26 Sep 2026

as a VP of loss prevention running a few hundred stores in different formats, which tagging and detection providers can standardize one system across all of them

What to write down

Whether the multi-site version names different vendors than the single-site shortlist.

The situation

The only question in the set that names a country. Support hours, payroll, tax, resupply: the condition that makes it real for the buyer.

The question shape, fill the brackets in your buyer's words
Which [category] in [country] offer [the support or inclusion condition]?
How it was asked in our studies, word for word
POS systems for independent convenience storesStudy of 6 Sep 2026

which pos systems for US convenience stores include free hardware like a scanner and receipt printer with early morning support

AI governance and audit-trail tools for regulated firmsStudy of 8 Sep 2026

As a federally regulated financial institution in Canada, what AI governance and audit-trail tools support OSFI Guideline E-23 model risk requirements and can keep all data resident in Canada?

Field service software for trades companiesStudy of 19 Sep 2026

Best field service management software for a US-based home services company that needs US-based phone support and works with US payroll and sales tax?

Retail EAS and RFID loss preventionStudy of 26 Sep 2026

which EAS and RFID loss prevention vendors in the US offer nationwide service technicians and fast tag resupply

What to write down

Whether the country filter changes the names. Whose page proves the condition.

Block 5 · Record it

Turn the answers into a number in one afternoon

  1. Pick three shapes: the shortlist for your size, one pain, one comparison. Fill them in.
  2. Ask each question in ChatGPT, Claude and Perplexity with web search on. Nine answers.
  3. Save every answer with its links, dated, before you read it.
  4. For each answer, record: named you (yes/no), cited a page of yours (yes/no), the pages it cited instead.
  5. Your two numbers: named in __ of 9, cited in __ of 9. Keep the list of pages cited instead. Those are the pages to read next.

Where to put the answers

The mention versus citation check records one question across the three assistants in your browser. The Lab adds one new check every Thursday. When you want the whole measurement done, saved and counted for you, that is the AI citation audit.

Record a question → Open the Lab → The citation audit, $1,495 →

Sources. The 48 prompts are the frozen prompt sets of four Revenue Experts studies: POS systems for independent convenience stores (6 Sep 2026), AI governance and audit-trail tools for regulated firms (8 Sep 2026), field service software (19 Sep 2026), retail EAS and RFID loss prevention (26 Sep 2026); studies on the Revenue Experts blog. The twelve shapes and the six rules are from the public method RE-METH-AIV-003, Public Edition 1.0. The "14 answers" figure is from the convenience-store POS study. Nothing on this page is stored or sent anywhere.