Your buyers ask ChatGPT before they ever call you. Do you know what it answers?
Online Marketing Academy is where you find out, and where your team learns to fix it. Free checks you can run on your own website, a weekly Lab, and courses on AI search visibility and context engineering, built from published Revenue Experts research. Every check ends with a number you can keep. No form, no pitch until you ask for one.
Know where you stand before anyone sells you anything
Three free checks, in order. Each one produces a number you can write down and date. Most leadership teams walk into AI budget conversations with none.
LLM Audit Pro, by Revenue Experts
Enter one page of your website and get its AI search readiness score out of 100, plus two of the thirty check cards opened. The full report with all thirty cards and the fixes is $55, only if you want it.
Run the free scan →The Lab, one check a week
Every Thursday, one of the thirty checks explained with the everyday scene, the number from our published research, the exact steps and a worksheet. Lab 1: can the seven AI search crawlers read your site? About 15 minutes, no login.
Open the Lab →Executive AI Scorecard
Twenty statements across four areas: investment and return, visibility in AI answers, data readiness, workflows and adoption. One number for your next budget conversation. The full written report opens on the page the moment you finish. No form.
Start the scorecard →Then the endpoint: bring your numbers to a short call with John Bush, CEO. He will tell you whether a full audit is worth your money, and if it is not, he will tell you that too.
Book the call with JohnEverything on this page comes from published research
The checks above and the courses below use the same method Revenue Experts uses in its published studies: the buyers' questions put to ChatGPT, Claude and Perplexity, every answer saved, every count checkable. Client work stays under NDA. The studies do not.
Two ways to get it measured and fixed
Nothing above asks for money. These do, and each one says what it costs before you click. Both come with the evidence: the cards, the saved answers, the counts.
Sixty seconds from now you can know whether AI assistants can even read your site. That is the first question, it is free to answer, and everything else follows from what the data says.
Run the free scanYou won't take these courses. Your team will.
Prefer building the capability in-house to renting it? That is what the Academy is for. What you get as the executive: a team that can run the checks, read the evidence and make the fixes, on methods that came from published research rather than a platform's marketing department. Every course is self-paced with lifetime access, and none requires coding.
Three tracks
From crawler access and structured data to content AI assistants can cite: the thirty checks, one at a time, and how a brand becomes the answer. For the team that owns your website and content.
Working with Claude, Perplexity and AI agents at a professional level: context engineering, prompting frameworks and agent design. For every knowledge worker you pay a subscription for.
Week-by-week marketing workflows, AI-assisted content production and launch quality control. For the marketing lead who has the tools but not the system.
Training built for your company, from your own numbers
The courses teach the method. Tailored training applies it to your business: we start from your own scan, your Lab worksheets and what ChatGPT, Claude and Perplexity say when asked your buyers' questions, and train the people who own your website, content and AI tools to make the fixes and repeat the checks. Online or on site. Scope and price are set on a call with John Bush, after we have seen your numbers.
See how tailored training works →The AI Visibility Prompt Playbook
Forty-eight real prompts from four published studies, the twelve question shapes behind them, the six rules of a fair test and the phrases that spoil one. Filter by role, copy, fill in your category, ask ChatGPT, Claude and Perplexity, then count. Free, no signup.
Open the playbook →Elizabeta Kuzevska
Elizabeta Kuzevska, co-founder of Revenue Experts, teaches every course and writes every Lab. She spent more than twenty years in finance before digital marketing and AI, holds an MBA, and leads the AEO and AI citation research at Revenue Experts: the published studies, the public method, and the thirty checks behind LLM Audit Pro. She also writes The Revenue Signal.
Online Marketing Academy was founded in 2024 by Elizabeta Kuzevska, John Bush and Peter von Moltke, the co-founders of Revenue Experts.
Questions people ask
I'm the executive. Why would I need courses?
You wouldn't, personally. The free checks on this page are for you: they produce the numbers for your next budget and board conversation. The courses are what you hand to your team, so the fixes get done in-house instead of on an agency retainer. Companies that own the capability stop paying rent on it.
What is Online Marketing Academy?
Online Marketing Academy is the education arm of Revenue Experts. It offers free checks you can run on your own website, a weekly Lab, and self-paced courses on AI search visibility (AEO), context engineering and prompt engineering for B2B marketers and business professionals.
How is this different from free AI courses?
Free platform academies teach their own tools. Our courses come from Revenue Experts' published research: studies with saved AI answers and a public method, and the thirty checks behind LLM Audit Pro. You learn what is measured, with the evidence, and you can repeat any check yourself.
Do I need to know how to code?
No. Every course and every Lab is written for marketers and business professionals. Technical concepts are explained in business terms with step-by-step instructions.
What if I want it done for me instead?
That is Revenue Experts. The $55 LLM Audit Pro report runs all thirty checks on a page of your site and shows what to fix. The AI citation audit ($1,495, 2 to 5 days) shows what ChatGPT, Claude and Perplexity say about your company, with every answer saved so you can repeat any check. Or book a call with John Bush at revenueexperts.ai.
How current is the material?
Courses are updated as AI platforms change, and enrolled students get lifetime access to updates. The Lab adds one new check every Thursday.
The Revenue Signal
Each new Lab, what changed in AI search that week, and what to do about it, from Elizabeta. Short, practical, no pitch parade. Unsubscribe any time.
Subscribe free →